Monday, January 31, 2011

Connecting with the audience (or "Where marketing gets it wrong.")

Take a look around and one thing is easy to see ... everyone's got something to sell.  Companies everywhere are all vying for a piece of that consumer pie, but they're all so focused on what they think is the finish line, they lose sight of fact that real commercial success is a marathon, not a sprint.

In my role as a pop culture writer, I've seen companies come and go.  I've seen great projects fly so far under the radar, they may as well have been tunneling underground.  I've also seen projects backed with a huge media blitz collapse under the weight of their own hype. So how can projects fail so spectacularly but in two totally different ways?  Believe it or not, they've got one thing in common ... they've forgotten all about the human element.

Thursday, January 27, 2011

Opportunities, expanding horizons, and the hell of tech support.

This has been a crazy bit of time on ye ol' calendar for me.  If it's not one thing, it's another.  Now, I don't necessarily mean it's been bad, just a LOT of juggling and the like.  Good stress, bad stress, crazy stress ... sooner or later I think I may take a couple of days and just "decompress" ... but that's later, and this is now.

So I've been thinking a lot about the work I've done and what's to come.  Y'know, I love what I do and I'm passionate about it.  But honestly there are days I'd love to trade in the "freelance" tag for something just a wee bit more stable.  It'd just be nice to have a place to, as I've put it, hang my hat.  Like just about anything in life, there are perks and pitfalls to working solo and to being part of the team.  I've played on one side of the fence for a while, and boy that grass on the other side is looking pretty damned green right about now.

Monday, January 10, 2011

It's a whole new year ...

Well folks, 2010 has come and gone ... and as far as I'm concerned, good riddance. It was a hell of a year for me, as you probably know if you've been keeping up with ye ol' blog here. And while 2011's engine has had a little trouble turning over, I've made it a mission to get it moving forward with all the horsepower I can muster. I'm thinking it'll at least make for an interesting adventure.