The perks and pitfalls of PR

Every once in a while when I'm going through the grind of my daily routine, I stumble across something that makes me stop and say "What the hell?"  Last night, I happened across one of those things. I saw an article over at TechCrunch which, on the surface, looked like it was calling out a PR rep for some sort of unprofessional behavior.  The problem is, once you get past the headline, you realize that the article was dripping with overly sarcastic venom spewing forth about something that, to be perfectly frank, seemed to me like just a PR rep doing his job.  Instead of calling out some PR rep for being unprofessional, the folks over at TechCrunch ended up coming across as the ones lacking in tact and professionalism.

Which brings me to the subject of this post ...